Since 1913 there has always been a theatre on Hanover Street in Liverpool. Formally known as Cranes Theatre and also The Neptune Theatre, in 2011 following an extensive refurbishment. The venue reopened it’s doors under a new moniker in remembrance of one of the city’s most celebrated sons, The Beatles’ manager Brian Epstein.
For the relaunch the venue was rebranded as The Epstein Theatre, with all marketing collateral adopting an aesthetic theme rooted in Beatles mania, it featured modernist sans serif fonts and pop art imagery in homage.
Then in 2013 with a posthumous centenary celebration looming the venue got nostalgic and wanted to connect with the history of the 380 capacity grade 2 listed building. I was hired to create a new identity that was a kin to the building and it’s heritage, whilst still being faithful to Brian’s legacy.
With the theatre’s architectural interior details and period styling as inspiration, here is the outcome and how I transcended the new identity through varying media formats.